CXG

CXG, formerly known as Customer Experience Group, is a global agency that specializes in customer experience consulting and services for premium and luxury brands. Founded in 2007, the company rapidly expanded across Asia and later established its headquarters in Dubai to serve markets in North America, Europe, and APAC. They offer holistic solutions that include research, consulting, measurement, and training. Their 3-lens approach ensures comprehensive customer input, team feedback, and expert insights are considered. Their services include omnichannel customer journey mapping, ecosystem assessment, strategy definition, and leadership support, helping brands like Cartier, L'Oréal, and Bally to enhance customer experiences.